Laurie M. Rauch

Laurie M. Rauch — Resume

Content producer experience, including research, coordination, and updating content in a rapidly changing environment
Copywriting experience in both B2B and B2C, including advertising, corporate communications, and creative
Editorial experience, including copy editing, substantive editing and acquisitions, and proofreading in both English and French
Webmaster experience in creating standards-compliant, accessible websites

Created and posted news content packages to exclusive website for members, including writing headlines and teasers, and selecting, programming, and uploading continuously updated content.

Performed substantive and copy edits of documentation deliverables.
Worked with writers through the development cycle to ensure documentation accuracy and clarity.
Mentored writers in effective communication.

Wrote, edited and proofread retail flyers, employee newsletter articles, signage, brochures and other marketing initiatives.
Coordinated corporate newsletter, including solicitation of content, writing, editing and proofreading.
Coordinated store grand opening flyers from inception to print, including coordinating vendor and licensee advertisements, soliciting store and product information and writing, editing and proofreading.

Managed web-based customer service manual, including compiling, writing, editing and posting of daily content.
Provided communications counsel/support to national marketing projects.
Wrote and edited employee newsletter.

Produced content for a members-only website (www.ca.taxnews.com), including researching, writing, editing and posting Canadian and international tax information.

Writer and editor of four corporate newsletters, including creating and maintaining the editorial schedule, soliciting articles, substantive and copy-editing, proofreading and coordination of translations, design and print.
Increased readership of three corporate publications by successfully implementing redesign.
Consulted with the Executive Committee to write annual report (2000), announcements, speeches and other corporate communications.
Wrote advertising copy for trade magazines, marketing brochures and buck slips.
Wrote and produced content for corporate Internet and Intranet sites.
Facilitated Writing Dynamics course for in-house training.

Coordinated four newsletters, including maintaining editorial schedule, substantive editing, and overseeing translations, design and print.
Proofread newsletters, marketing material, layouts and final film in English and French.

Coordinated supplemental releases for eight business manuals, legal texts and a newsletter.
Performed substantive editing, application of house style, various proof stages, updating of indexes, filing instructions and table of cases, and preparation of camera ready art.